Be Strongers Game: How a Board Game Tells a Mission
Be Strongers Game is the educational board game by Strongers, launched on March 12, 2025. Pieces, a die, and questions on sport, nutrition, and prevention: the Strongers mission enters family homes.
A board for changing the world — or at least your living room
Is there a way to talk about cancer prevention, healthy lifestyle, and the Strongers mission without delivering a lecture? Yes: it's called Be Strongers Game, the educational board game launched on March 12, 2025 that brings the Strongers philosophy directly to your table — with pieces, a die, and a tile-path that gives you no way out.
It's not a gadget. It's a piece of strategy.
How it works: one board, four colors, zero boredom
The game follows the classic tile-path format — the one you already know, the one that has always worked. But the tiles are not left to chance: each color corresponds to a precise thematic category.
- 🔴 Red — Activity & Training: questions on physical exercise and training
- 🟢 Green — Do You Know Strongers?: history, mission, support for cancer research
- 🟣 Purple — Nutrition: nutrition and hydration
- 🔵 Blue — Sport: sports culture in the broadest sense
On each tile, a player draws a question from the matching category. Learning, without even noticing. Exactly as prevention should work: not as an obligation, but as a natural habit.
Why a board game is a strategic choice
Strongers has always used sport as a lever for awareness — the Marathon, Spartan Races, physical challenges that become fundraising. Be Strongers Game applies the same logic to a different audience: children and families, who may not run 42 km but who, sitting around a table, can absorb fundamental messages about prevention and the Strongers mission.
The strategic significance is clear:
- Children/family engagement: it extends the Strongers model beyond competitive sport, reaching those who have not yet approached the world of races.
- Prevention education: the playful format teaches without being didactic — no PowerPoints, no top-down knowledge pills.
- Widespread brand awareness: every printed copy of the game becomes Strongers content in supporters' homes, a physical brand touchpoint.
- Zero production cost: the game is available as a printable PDF — zero physical logistics, potentially unlimited distribution.
A growing educational ecosystem
Be Strongers Game is not a standalone project. Alongside the printable board there is also a playable web version: the same themes in different formats, to reach different audiences.
The mission you can play
Every green tile — the "Do You Know Strongers?" category — is a moment in which a child or a parent learns what this organisation truly does: using sport to fund cancer research. It's not brochure rhetoric. It's the same thing that happens when a runner crosses the finish line of a marathon wearing a Strongers jersey: the mission becomes a lived experience.
The board game is simply a different format for doing the same thing. And perhaps the most democratic one of all.