Privacy Policy
How Strongers collects, processes and protects personal data.
1. Who we are (Data Controller)
Strongers Social Club ETS is the data controller for data collected via strongers.org and connected services. For any privacy question contact us directly.
- Data Controller: Strongers Social Club ETS
- Registered office: Via Ruggero Fiore 38, 00136 Roma (RM)
- CF: 96564050589 · P.IVA: 17380961007
- RUNTS Rep.: 122206
- Privacy contact: info@strongersc.com
2. Processing purposes and legal basis
We process your data only for clear purposes declared below. Each processing has a specific legal basis (art. 6 GDPR) and a defined retention period.
| Purpose | Data collected | Legal basis | Retention |
|---|---|---|---|
| Newsletter (events, research grants, magazine) | Name, email | Consent (Art. 6.1.a GDPR) | Until withdrawal + 30-day deletion |
| Donations (card, PayPal, IBAN, 5×1000) | Name, email, amount, payment data (handled by Stripe/PayPal) | Contract performance (Art. 6.1.b) + tax obligations (Art. 6.1.c) | 10 years (ETS tax obligations) |
| Sports event registration | First name, last name, email, phone, event data | Contract performance (Art. 6.1.b) | 5 years from participation |
| Store purchases (order, shipping, invoice, support, refunds) | First and last name, email, phone (optional), shipping address, order notes, invoicing details if requested (stored encrypted), accepted terms version; card details stay with Stripe/PayPal | Performance of a contract (art. 6.1.b) + tax and accounting obligations (art. 6.1.c) | 10 years for accounting data (art. 2220 Italian Civil Code); phone and notes deleted immediately upon an erasure request |
| Contact / partnership form | Name, email, message | Legitimate interest in replying (Art. 6.1.f) | 24 months |
| Anonymised analytics (Matomo on-prem) | Anonymised IP (last 16 bits), visited URLs | Consent (Art. 6.1.a) | 14 months (Matomo default) |
| Attribution tracking (_st_attr cookie) | Anonymous session token, source, campaign | Consent (Art. 6.1.a) | 30 days |
| Email personalisation and engagement score (whom to write to again, whom to stop writing to) | Interaction with our emails (opens, clicks), language, audience segment | Legitimate interest (Art. 6(1)(f)) | Until promo consent withdrawal / objection under Art. 21 |
| Email measurement (opens and clicks) | Opens: invisible image (pixel), date and time, user agent. Clicks: link opened, date and time | Legitimate interest (Art. 6(1)(f) GDPR), with the right to object | Until you object (Art. 21) |
| Anti-bot protection of public forms (Cloudflare Turnstile) | IP address, technical browser signals, verification token | Legitimate interest (Art. 6(1)(f)) — preventing abuse and spam | Data processed by Cloudflare only for the verification; nothing stored by Strongers |
2.1 Communication personalisation
To make our communications more relevant we use your interaction with the emails we send you: opens and clicks on links (unless you object, see §2.2), together with your language and audience segment. With this data we adapt the subject and content of emails (newsletter, campaigns) and calculate an engagement score, which helps us decide whom to write to again and to stop writing to people who no longer read our emails. This processing relies on legitimate interest (Art. 6(1)(f) GDPR) in communicating effectively and without insisting; it uses only your interaction with our emails: no tracking on other websites, no special categories of data (Art. 9), no automated decisions with legal or similarly significant effects (Art. 22). The score only decides whether and when we write to you. You can object at any time (Art. 21) by writing to info@strongersc.com or by turning off promotional communications: objecting also turns off personalisation. If you turn off «Measuring our communications» in the preference centre, we stop calculating your score.
2.2 Email measurement (opens and clicks)
Our emails contain an invisible image and tracked links that tell us whether a message was opened and which links were clicked. We use this information on the basis of legitimate interest (Art. 6(1)(f) GDPR), to understand whether our communications work and to avoid writing to people who do not read them. You can object at any time (Art. 21) from the preference centre, reachable from the link at the bottom of every email, and keep receiving the communications you have chosen. Our email delivery service Brevo, which processes data on our behalf, records opens and clicks for delivery statistics; if you object, we do not record them in our systems.
2.3 Emails about the Run4Rome 2027 relay
Who this covers. Anyone who bought a team entry for the Run4Rome 2027 relay ("Just run" or "Adopt your Marathon").
How to stop. Use "Stop these emails" at the bottom of any message, reply to the email or write to info@strongersc.com. It's free and doesn't affect your entry: messages about your entry will keep coming.
What data. Name, email, language, order details, the status of your team's fundraising page (switched on, goal, published) and, once it is published, its public address, email delivery status, clicks on the links in our emails, your replies and, only if you send it, the time you suggest for a video call.
Why, and on what basis.
- "Adopt your Marathon" includes your team's fundraising page, which we set up and switch on for you: to help you publish it we send you a welcome, reminders, an offer of help (by video call too, if you like), the invitation to the Founding Teams celebration and a summary after the race. Basis: performance of the contract (Art. 6(1)(b) GDPR).
- With "Just run" your entry also includes a fundraising page for your team, which you can switch on yourself. Until you do, we only write to invite you to switch it on and to remind you, without asking you for donations. We do this because you bought your relay entry from us (Art. 130(4) Italian Privacy Code; Art. 6(1)(f) GDPR). You can object at any time, free of charge.
- When you switch on the page, you agree to receive from us, until 30 June 2027 at the latest, tips, reminders and ready-made messages for your team's fundraising, including the suggestion that you make the first donations yourselves. We also tell you this at the moment you switch it on. Legal basis: your consent (Art. 6(1)(a) GDPR), which you give by switching on the page. You can withdraw it at any time, free of charge, using the link at the bottom of any email, by replying to the email or by writing to info@strongersc.com: the page stays on, your entry doesn't change, and withdrawing doesn't make the emails sent before unlawful.
- If you ask for the ten-minute video call, we use your email and the time you suggest only to arrange it and send you the link. The call runs on Google Meet: Google processes the technical data of the connection (display name, voice, image, IP address) as an independent controller, under its own privacy policy (policies.google.com/privacy), including in the United States; we don't record it.
Until when, and link clicks. We write to you only about this initiative, until 30 June 2027 at the latest. We record clicks on the links in our emails for two reasons: to see, in aggregate, which messages are useful; and to know you still read our emails. So, if you have also agreed to our newsletter or other Strongers communications, a click on these emails tells us you still read our messages, so we don't remove you from those mailings as an inactive contact and, if we already had, we add you back. No automated decisions with legal or similarly significant effects on you.
Retention. We keep records of sends, clicks and your choices, including your email and the record of your no if you object or withdraw your consent, for as long as they are needed to stop writing to you and to show we respected your choice, and in any case no later than 30 June 2029. Team status data, including the page address, until 30 June 2028 at the latest.
Who handles the data. The controller is Strongers Social Club ETS. Emails are sent through Brevo (Sendinblue SAS, France, EU), our processor (Art. 28 GDPR).
Your rights. Access, rectification, erasure, restriction, objection and portability (Arts. 15-22 GDPR): write to the controller at info@strongersc.com. We have not appointed a Data Protection Officer (DPO): the controller handles requests directly. You can complain to the Italian Data Protection Authority (garanteprivacy.it) or to the supervisory authority of the EU country where you live.
3. Legal bases for processing
Our legal bases are: (a) your explicit consent for newsletter and analytics; (b) contract performance for donations and event registrations; (c) legal obligations for retention of donation receipts (10 years); (f) legitimate interest in responding to messages you send us spontaneously, in measuring opens and clicks of our emails and in using your interaction with our emails to personalise communications and calculate an engagement score (§2.1, §2.2), unless you object.
4. Recipients and processors
To provide the site services we rely on external providers appointed as processors under art. 28 GDPR. All are European or comply with EU adequacy standards:
- Stripe Payments Europe Ltd. (Dublin) — card payment processing. Stripe Privacy
- PayPal (Europe) S.à r.l. et Cie, S.C.A. (Luxembourg) — PayPal payment processing. PayPal Privacy (loaded only on-intent, see §7)
- Brevo (Sendinblue SAS) (Paris) — newsletter and transactional email delivery. Brevo Privacy
- Couriers delivering physical products: they receive name, shipping address and, if provided, phone number.
- Matomo (self-hosted, Hetzner GmbH, Falkenstein DE) — anonymised analytics, data on European servers under Strongers' control
- Hetzner Online GmbH (Germany) — infrastructure hosting. EU-only servers, minimal sub-processors.
- Cloudflare, Inc. — anti-bot verification (Turnstile) on public forms: processes IP address and technical browser signals to tell people apart from bots. Certified under the EU-U.S. Data Privacy Framework. Cloudflare Privacy
We do not transfer your data outside the European Economic Area (EEA): the providers listed above operate EU servers, with one exception — the Cloudflare Turnstile anti-bot verification may process your IP address on Cloudflare's global infrastructure, safeguarded by the EU-U.S. Data Privacy Framework and standard contractual clauses (Art. 46 GDPR).
5. Retention periods
We keep your data only as long as necessary for the declared purposes. When the period expires, data is irreversibly deleted or anonymized. See the 'Retention' column of the processing table.
6. Your GDPR rights
GDPR guarantees you full control over your data. You can exercise the following rights at any time, free of charge.
How to exercise your rights
You can exercise any right below by simply sending an email. No complex forms required.
- Right of access (Art. 15) — know which data we process
- Right to rectification (Art. 16) — correct inaccurate data
- Right to erasure / to be forgotten (Art. 17) — have your data removed
- Right to restriction (Art. 18) — suspend the processing
- Right to data portability (Art. 20) — receive your data in a readable format
- Right to object (Art. 21) — object to processing based on legitimate interest
- Withdrawal of consent (Art. 7.3) — withdraw consent at any time
📧 How to exercise: write to info@strongersc.com stating the right you wish to exercise. Response guaranteed within 30 days.
You always have the right to lodge a complaint with the Italian Data Protection Authority: Garante Privacy.
7. Cookies and tracking technologies
We use technical cookies (always active, necessary for the operation) and analytics/attribution cookies (activated only with your explicit consent). Third-party scripts (PayPal, Stripe) are loaded on-intent, only after you explicitly click the corresponding payment method.
7.1 Cookie categories
On your first visit, a banner lets you choose which categories to enable. You can change your preferences at any time via the "Manage cookies" link in the footer of every page.
Necessary cookies (always active)
Essential for the website to function. They do not require consent pursuant to Art. 122(1) of Italian Legislative Decree 196/2003 and the Italian DPA (Garante) cookie guidelines (10 June 2021).
| Cookie | Purpose | Duration |
|---|---|---|
| XSRF-TOKEN | CSRF protection (Cross-Site Request Forgery) | Session |
| strongers_org_session | Application session (language, authentication) | Session (2 hours) |
| strongers_cookie_consent | Stores your cookie preferences (accepted categories, version, timestamp) | 12 months |
| strongers_vid | First-party pseudonymous technical browser identifier (controller: Strongers; no third-party access). Purpose: store and enforce your cookie/consent choices, including server-side (fail-closed check before any CAPI send); not used for analytics, profiling or retargeting. Category: technical/necessary. Security: Secure, SameSite=Lax. | 12 months |
Analytics cookies (consent required)
Activated only if you accept the "Analytics" category in the banner. We use Matomo, a self-hosted solution on European servers (Hetzner GmbH, Falkenstein, Germany) under Strongers' full control. The IP address is anonymised (last 16 bits masked). No data is shared with third parties.
| Cookie | Purpose | Duration |
|---|---|---|
| _pk_id (Matomo) | Visitor identifier for aggregate statistics | 13 months |
| _pk_ses (Matomo) | Current browsing session | 30 minutes |
Attribution cookies (technical, first-party)
First-party technical cookies used to reconnect anonymous visits to subsequent sign-ups (newsletter, events). They contain no identifiable personal data.
| Cookie | Purpose | Duration |
|---|---|---|
| _st | Anonymous session token for visit attribution | 12 months |
| _st_attr | Campaign parameters (UTM source/medium/campaign) | 30 days |
Third-party cookies (on-intent consent)
No third-party cookie is loaded on mere access to the site. The following payment services load their scripts only after an explicit user action (granular on-intent consent, compliant with the Italian DPA (Garante) cookie guidelines, para. 7.2):
| Service | When it activates | Provider privacy |
|---|---|---|
| PayPal (Europe) S.a r.l. | Only after clicking "Load PayPal" on the donations page | Privacy PayPal |
| Stripe Payments Europe Ltd. | Only on redirect to the Stripe checkout page | Privacy Stripe |
| Cloudflare, Inc. (Turnstile) | On pages with public forms, for the Turnstile anti-bot verification | Privacy Cloudflare |
Marketing and profiling cookies (consent required)
Enabled only if you accept the Marketing category in the banner. We use the Meta Pixel and the Meta Conversions API from Meta Platforms Ireland Limited to measure the effectiveness of advertising campaigns on Meta platforms, such as Facebook and Instagram, to correctly attribute conversions, and for retargeting activities. Meta Platforms Ireland Limited is a recipient of the data processed through these tools; for processing that Meta carries out as an independent controller or under the Meta Business Tools Terms, please refer to Meta's privacy policy. The Meta Pixel is not loaded and events sent via the Conversions API are not transmitted until you give explicit consent to the Marketing category. If you do not give consent, or if you withdraw it, we do not send conversion events to Meta through these tools. Once enabled, some data relating to browsing and conversions may be transmitted to Meta, including: conversion events (for example donations, purchases, sign-ups, or form submissions); URLs and pages visited; IP address; user-agent and browser/device information; technical identifiers and Meta cookies/identifiers, where present and permitted; an event identifier (event_id) used for deduplication. When we transmit contact data, such as an email address or phone number, this data is hashed using SHA-256 before being sent and is not transmitted in clear text; hashing does not remove its nature as personal data. The Conversions API allows us to send Meta conversion events directly from our servers, complementing those collected via the browser pixel. Events are marked with a shared identifier that enables deduplication, avoiding double-counting the same conversion. Meta may process data also in the United States; transfers outside the EU take place on the basis of the tools provided for under Articles 44 et seq. of the GDPR, including the Standard Contractual Clauses and, where applicable, the EU-US Data Privacy Framework. The legal basis for this processing is your consent, which you can withdraw at any time via the cookie preferences. We do not sell or share data with third parties for other commercial purposes. Email communication personalisation (see §2.1) is not based on cookies, but solely on your interaction with our emails.
| Cookie | Purpose | Duration |
|---|---|---|
| _fbp (Meta) | Browser identifier for campaign measurement and retargeting | 3 months |
| _fbc (Meta) | Attribution of clicks from Meta ads (present only if you arrive from an ad) | 3 months |
7.2 How to manage cookies
- Cookie banner: on your first visit, choose "Accept all", "Reject all" or "Customise" to select the categories.
- Change preferences: click Manage cookies (also available in the footer of every page).
- Browser: you can block or delete cookies from your browser settings. Note: disabling technical cookies may impair navigation.
7.3 Consent register
Every choice is recorded in the cookie_consent_logs table with: anonymous visitor identifier, accepted/rejected categories, policy version, action (accept all/reject all/customise), anonymised hash of the IP and user agent, and timestamp. This register constitutes proof of consent pursuant to Art. 7.1 GDPR.
8. Security
Data is protected by mandatory HTTPS, email hashing for anonymous matching, versioned consent audit trail. Passwords follow the Argon2id standard. Infrastructure is hosted in Germany (Hetzner) under direct Strongers control, with no undisclosed external sub-processors.
9. Changes to this policy
When we update this policy we publish a new version with the update date. If changes are substantial and concern consent-based processing, we will ask you again to confirm your preferences.
Current version: p2-2026-10-16 · Last update: 2026-10-27